The debate about which of ‘Social Business’ or ‘Enterprise 2.0’ should be used to describe the adoption of social tools in the business has flared up again.

Andy McAfee thinks ‘social business’ represents an old and outmoded way of thinking. He supports this argument in a recent post by reeling off a bunch of old-timey business management gurus, who he is saying, I think, advocated some collection of theories that he thinks are equivalent to what people are associating with ‘social business’.